“We often miss opportunity because it’s dressed in overalls and looks like work”, Thomas Edison
“Results? Why, man, I have gotten lots of results! If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is often a step forward….” Thomas Edison
“Why not go out on a limb? That’s where the fruit is.” WILL ROGERS, The Reader’s Digest, vol. 76, 1960
“Memory is the mother of all wisdom.” AESCHYLUS, Prometheus Bound
Champion Movement Review
Company Purpose – What is Your WHY?, What is Your Purpose?
This Champion Movement Review is about a company, its origin, its products, its management and its philosophy. The Champion Movement is a movement associated with a company. All Movements have a set of common beliefs that the members believe and use to recruit other members who believe the in the same ideas. A brief summary of these beliefs are:
- One person can change the world but it is more likely if we do it together
- Taking action is better than doing nothing
- Knowing your WHY can change everything in your life
- All should discover our WHY – the purpose that motivates you.
- Discover your ability to uniquely contribute – the contribution that you can make to others when you discover your WHY.
- Provide help in identifying the contribution that only you can make in the world
- Provide help in packaging these discoveries in a manner that inspires those around you and those you love.
- Desire to use a platform that enables you to live your WHY and serve others while you are making some money.
Simon Sinek – Start with WHY
Simon Sinek’s book, Start with Why, and his concept of WHY is embedded in the Champion Movement. One explanation is that Sinek’s Golden Circle contains truth. His WHY / HOW and WHAT finds order and predictability in Human Nature. Some relevant questions raised by the book are:
- WHY – – – our purpose, cause or belief
- Why does your company exist?
- Why do you get up every morning?
- Why should others care?
- WHAT is what you do and what a company does. It requires a rational explanation.
- HOW is how you do something – – – It requires a rational explanation
- Inspired leaders and companies think, act and communicates from the inside out.
- People buy because of WHY you do it – – – not because of WHAT you do.
- Leaders challenge the status quo and ask WHY rather then HOW or WHAT.
- Knowing your WHY is not the only way to become successful. It is the only way to maintain a lasting success and have a blend of innovation and flexibility.
POWER OF WHY IS BIOLOGY
There is a biological basis for us to know our WHY.
- Lymbric Brain
- Controls decision making
- Controls our feelings
- Influences what we do
- Makes the decision as to whether we learn a stable job or start a business in our basement
- Products with a Clear sense of WHY give people a way to tell the outside world who they are and what they believe
- Neo Cortex Brain
- This is the WHAT level.
- It is the source of rational and analytical thought.
Champion Movement Company History
In order to get a picture of the Champion Movement and its product set, it is necessary to briefly review the background from which it sprang. Then, the products, management, pricing and strategy become clearer. The founders of The Champion Movement are those that were some of the executives of Wealth Masters International (WMI), Vertical Rising (VR) and Vertical Legacy (VL). WMI has been in the marketplace for about 10 years and had roughly 3,500 members located in 140 countries as of two years ago. Vertical Rising was a subset of Vertical Legacy and was a two-year-old offspring of WMI. They have now morphed themselves into the Champion Movement. In my mind, the founders changed from WMI as he marketplace changed for online marketing.
John Jackson (known as JJ) and Ryan Nelson are the founders of the Champion Movement. It is closely affiliated with the concepts originally put forth by Simon Sinek in his book, Start with Why, explains why do we do the things that we do? – – – and asks the question: What is your WHY?
Changes in the Marketplace
The on line marketplace is constantly changing as it reflects people lives in different parts of the world. Since 2008, the world has seen a deep economic recession. People are losing jobs, jobs are hard to find, and everyday life is becoming disrupted. The market place change is that this recession calls for products that will enable entrepreneurs at relatively low cost to create businesses from home and become financially independent.
To do this, the entrepreneur will want to set up their own Blogs and websites in order to make money as affiliates of others’ products or from their own products. Most need help and education in navigating the internet, setting up websites, creating and POSTING blogs, doing SEO optimization of their sites, getting affiliates, learning how to create their own products as well as learning and implementing other forms of internet marketing.
As a result, the Champion Movement was born. It is a low cost, easy to use platform that was designed to do all of the above. It does the above using the Champion Movement website. In addition, it provides training on how you can discover your WHY, help others discover their WHY and use your WHY to contribute to society in a way that is unique to you.
The Champion Movement uses Ryan Nelson’s “Vertical Rising” blog creation software which is easy to use since it is quite sophisticated. He also adds a library of internet marketing educational videos that teach entrepreneurs “How to do it”. These videos address the concerns of new members delineated above. In addition, Ryan has added a feature that he calls “alliance marketing”. He places everyone on a single domain site and adds independent pages that are independent Blogs for all members. There is one domain – Champion Movement. All other members that join have their own websites and blogs but they are sub domains to the Champion Movement. Think of Amazon.com with its different marketing focus pages.
In addition, by including and emphasizing an individual WHY, the Movement plans on “Making a Difference” in the community and the world. When you help others find their WHY, you form a small team that is doing good for the community. These businesses will make money but also provide positive services to the community.
THE ALLIANCE – – – THERE ARE THREE ADVANTAGES
The first advantage is that Ryan and his team can overview all articles and Blogs from the SEO dimension and suggest changes as well as physically make changes. A second advantage is that as Blogger A gets individuals to his blog, they may also be interested in visiting Blogger B or Blogger C’s blogs and read their articles. By doing so, an alliance of bloggers is born and they help one another get viewers and select more affiliate products. The third advantage is that by sharing overhead costs, the blogs are lower cost. Now let us review the entrepreneurial personalities that should find this type of product interesting. These are people that want to create their own business and run it from home.
Entrepreneurship and Creating Your Own Business
If you are reading this article, you are probably considering starting your own business. Moreover, you are considering the use of the Champion Movement. The purpose of this review is to give you enough insight into this system to make your decision. Starting your own business is a difficult task taking money, time, resources, and stamina – the characteristic of “never giving up”. In the process of creating that business, you should be looking for tools and systems that will make the task easier and possibly increase your probability of success. Many will attempt and a few will make it. The reward at the end will be worth the effort. What is the major difference for achieving success? In entrepreneurship, the answer may be “mental attitude”. Let us see what I mean by this. It is the attitude of tenacity, “grit”, optimism and the ability to “fail up” or fail and improve from that failure.
Amy Morin, a psychotherapist and licensed clinical social worker created a list of 13 things that mentally strong people avoid in an Entrepreneurs article – http://www.forbes.com/sites/cherylsnappconner/2013/11/18/mentally-strong-people-the-13-things-they-avoid/
It is an impressive list that I would like to share since I believe that it is a good description of the entrepreneurial spirit that you must have to succeed and that you the reader probably possess.
DO THESE CHARACTER STRENGTHS FIT YOU?
If they do, read on because your Mental Strength is what it will take to become a success at Online Marketing and the Champion Movement – belief in yourself and your WHY. Most if not all Online Marketing activities that make money require that you create and start your own business. My two articles, here and here, on the economy and job losses show that the jobs are gone, they are not coming back soon and that the best way to find financial independence is to rely on yourself and start your own company. This will take money and your time and Mental Strength to endure and overcome the challenges of understanding technical interfaces and reaching out to talk to others that will be incurred. If you succeed, you will have your own business that provides an independent source of income that can make you financially independent and you can do this from your own home. The rewards are great but there is work required. To reduce the risk of failure and to remove a lot of the work involved, you can use the Champion Movement system of products and services about which this review is being written.
Champion Movement Blogging
This product is an improvement on Ryan Nelson’s Vertical Rising product. Let us start at addressing what is a Blog and why is it necessary. Wikipedia says that a blog is a discussion site or informational site published on the World Wide Web and consists of discrete articles, or comments, called posts. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently “multi-author blogs” (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs are now from newspapers, universities and special interest groups. The Champion Movement is an Alliance Blog where multiple independent authors create their individual page blogs as sub-domains on the same platform or domain and share resources and visitors. This is new and has only been done on Vertical Rising. This was Ryan’s creation for Vertical Rising and has been added to and improved upon in The Champion Movement.
Blogs emerged in the late 1990s with web publishing tools that facilitated the posting of content by non-technical users. Previously, a knowledge of HTML and FTP protocols was required to publish content on the Web. These tools are incorporated into the Champion Movement Blogging that makes the creation of blogs relatively easy for non-technical people. They just need to write the article on the topic of their interest and Post it on the blog supplied by the Champion Movement, which is a copy, and paste operation. On the Champion Movement, the blog set up is made easy by the use of videos explaining each step. This is an integrated package that enables the user to create his personal blog, link into aWeber and have affiliates added to the Blog with simple steps. Blogs are expanding exponentially.
In 2011, there were 156 million blogs and growing. Blogger, recently purchased by Google, is the most popular blogging service used today. One makes money off of a Blog by creating one; writing articles or making posts with content in areas that the user has expertise; use SEO techniques to ensure that the article “pops up” on search engines for that topic; and when the user comes to the blog, attract him with interesting affiliated ads that are located on the blog site.
Every time an affiliate ad attracts a viewer, you make some money. The critical element is the content in the article and the SEO techniques used to make it in the top 10 in searches. The Champion Movement Product makes this process easy and affordable.
Now what does The Champion Movement attempt to do? It gets you started by helping you with tutorials. Some of these tutorials cover:
(a) Creating a Google account
(b) Setting up your marketing page which includes your personal profile
(c) Creating a marketing page where you get visitors to sign up
(d) Setting up Google AdSense account
(e) Setting up an Amazon Affiliate account
(f) Shows you how to load up your first article or blog.
Afterwards, the team looks at your article and suggests or makes SEO changes that make the article appear higher up on Google searches. It is a complete kit for “How do I do it?” This is an invaluable help for beginners and intermediate online marketers.
I think of the Launch Pad product as the other half of the Champion Movement product. It provides videos that teach just about anything and everything that one can use in internet marketing. The depth and breadth of the video library is measured in the hundreds. It is being added to constantly. They provide training on things ranging from creating a blog to how to make videos and put them on your blog site. It is complete, dense, tested and represents years of work by Ryan Nelson. It is complete because it is Ryan’s personal library accumulated over years of work and success.
A reasonable strategy for the novice or intermediate entrepreneur would be to join the Champion Movement, take the Simon Sinek WHY course and find his WHY, then populate his personal basic blog with a few articles. One could add Launch Pad to educate oneself on video marketing and the other forms of marketing such as “pay per click” that are described in this package. As one got into the various forms of online marketing, one will need this library of online marketing resources. These are training videos on just about any topic you can imagine usable in online marketing. Having access to this library is like having a technical consultant hanging over your shoulder as you march forward to getting your business up, online and profitable. For those with some experience in online marketing, who want to “go to the next step”, this library is it. It covers the techniques on online marketing with tutorials. It appears to be added to every week.
The Champion Movement Website
The website promotes the movement itself and helps you find your unique WHY. This is essential to you finding and helping others find their WHY and making your unique contribution. The site has three buttons to get started.
Included also are many instructional and tutorial videos for you to improve upon and enhance your site. Let us review some of its features currently listed:
1. DASHBOARD – TABLE OF CONTENTS ON PAGE
2. CHAMPION PROJECT
3. DISCOVER YOUR WHY – Simon Sinek Course – Truly unique to Champion Movement
The Champion Movement has the ability to draw others into the Founders’ inspirational goal to “Make a Difference”. They believe that the momentum and performance will draw others into this fold. That will make the company very successful. The marketplace exists and is there simply because over one billion people are online and reachable. By reaching people that have an interest in learning their WHY, which usually has a component of serving others, then the affiliated products of the Champion Movement will allow them collectively “Make a Difference”.
This company brought with them Founding Members who were experienced in WMI, Vertical Rising and Vertical Legacy business and technology. These members were believers in Ryan and JJ. In addition, these founding members brought a lot of experience with them. This company is international and broad in product scope. The Founding Members and new members have a new market with an outstanding support team to help them get into the online marketing business. In time, they will be in 130 countries and a large membership. They already get 50,000 visitors a month.
They do not expect much competition in their niche. They focus on the WHY of new members and Simon Sinek created and talks about that. The cost of entry for a competitor to set up servers, back room software and videos is prohibitive in money and time. It appears to me that – – – The sales will come – the profits will come – the company will be a success. Now let us examine that word, “success”. What is going on here? We have critical Executives from WMI and Vertical Legacy filling the critical management slots in The Champion Movement. Why?
Most people associate Success with making money. If you own a company rather than work for a company, then you endure the risks but you also are the principle participants in the awards. The Champion Movement will make more money for both Ryan and JJ. It they are successful, you will be also.
They have been successful in the past and have money that they invested in this venture because they believe in “Finding your WHY” and in themselves. They funded the start up with their own funds. In my view listening to them, money was important but not the primary element. They honestly believe that a WHY movement can change the world to become a better place. That is the reason they put in all the hours to make this company successful.
It appears to me that the objectives of the Champion Movement are essentially the same as that of the company they left – Vertical Legacy. The major difference is the products. The Simon Sinek, “Find Your WHY”, product is unique and when fully implanted with thousands of members, will make the members lives better and is planned to improve the world.
The objectives to the Champion Movement appear to be something like this – – – “Build an integrity-based company that consistently operates in harmony with the values we share with our families, friends and neighbors.”
I have met the management team and their wives and have listened to many hours of their presentations over the last three years. I believe that this is a philosophy that is consistent with their beliefs.
The HOW one achieves that mission is to have the Champion Movement whose philosophy is
- Help others find their WHY
- Help others create a business using their WHY to make money for themselves and help the community.
THAT LEAVES THE QUESTION, “WHAT IS THE END GAME”?
THERE ARE TWO POSSIBILITIES COME TO MIND THAT MAY MAKE A DIFFERENCE IN THE FUTURE BUT NOT NOW. THE ANNOUNCED COMPANY AS IT EXISTS IS SOUND BECAUSE IT HAS A GOOD PRODUCT SET, A GOOD COMMISSION PLAN, AND A GOOD MANAGEMENT TEAM AND IN MY MIND WILL BE SUCCESSFUL. IN THE FUTURE ONE COULD HAVE –
- Private Company: A private company that is owned by two individuals that founded it. This allows them the freedom to “Work their dream” independent of whatever anyone else believes.
- An IPO: This would be possible and is probably only a matter of time when the financial market is right and the Champion Movement Company has become very successful. It is too early to say today.
- The focus for new members is to learn, find their WHY and concentrate on building their own business using the Champion Movement Platform. Ryan has built the platform in a way that anything you do on your Champion Movement site is portable to another site if you so desired. If you stayed, and built your own business, it is quite possible that the Founders would consider some equity participation arrangement for their members if they went public.